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Our Story

​Forever Young is a newly built, family owned venue located in the heart of the Kettle Moraine Forrest just outside of Palmyra, Wisconsin, 45 minutes to an hour away from both Milwaukee and Madison. We have restored the cream city brick space into a timeless and beautiful venue with countryside charm and elegant flair. 

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​​​​​​​​​​​​​The owners, John and Michelle have devoted much of their lives to building and revitalizing properties in the community. Fast forward a few years later, and the vision for Forever Young was born. 

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Originally this property was home to the Snow Valley Plant, owned by Irvin L.
Young. Young Engineering Co. was established in 1918 and this plant was opened in 1940, continuing manufacturing until it was closed in the early 80’s after Irv had passed. It then
remained abandoned and vacant until the property was purchased from the Young Foundation in 2018. Irvin "Irv" Young had an intriguing past and was a generous philanthropist, inventor, and entrepreneur. 


When we first stepped foot inside it was as if we had walked into a time capsule. Much of the building looked  to be left as is the day it closed. As we began to peel back the layers, the old factory began to show us its beauty and potential in what is now this stunning property. Ready to make many more priceless memories for years to come! While reconstructing the space, we preserved much of the original beauty and history that was, while adding the modern amenities and touches to bring your vision to life.

 

We feel blessed and grateful for the opportunity to carry on the history of this property, and the spirit of being Forever Young.   

 

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The History

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